OMG - Optical Marketing Group

OMG - Optical Marketing Group OMG is a finishing touch resource that exists to help fine tune your space & sales approach so it's cohesive, creative, personalized and thoughtful.

OMG is a finishing touch resource that exists to help fine tune your space so it's cohesive, creative, personalized and thoughtful. Clearly and professionally communicating your identity and offering is essential to creating a positive buying experience. OMG was born out of Bill Gerber's New Rules Of Optical Retailing Guidebook. With brainpower and networks combined, OMG offers a highly curated an

d customizable retail program that is proven to increase sales and customer satisfaction. The current optical landscape changes are driven by insurance plans, healthcare reform and vertical integration. Competition has and will continue to grow exponentially. By stepping up the merchandising effectiveness of a practice, sales and satisfaction naturally grow. OMG's solutions are the perfect compliment to your sales strategy. OMG draws best practices from leading industries such as cosmetics, electronics and fashion and applies them to the optical space bringing visual curation and storytelling to the forefront.

09/02/2026
08/27/2026
08/25/2026

At OMG - Optical Marketing Group, we take immense pride in our design process. It takes hard work, but creating spaces that drive real financial results and deeper patient connections makes every detail worth it.
We loved visiting these recently completed practices! Check out the tour to see how we bring optical spaces to life.
Ready to elevate your patient experience and boost your practice revenue? Drop a "DESIGN" in the comments or send us a message to connect with our team! 👓📈

07/30/2026

What an event! Bravo EssilorLuxottica

07/29/2026

Check out Omg's lastest personalized design for Hunter Family Vision Engage at www.omghome.net
Here’s my take: personalizing a retail space around local community ties and owner passion isn't just a design choice—it's a high-return strategy for driving repeat customer visits and higher average order values.
When you use local-centric graphics and compelling digital content, you transition your store from a transactional point-of-sale to an experiential "third place."
It sure looks cool, but does it pay?
Converting Connection into Measurable Sales:
The combination of community pride and visual engagement directly translates to bottom-line results:
Higher Conversion Rates: Customers who feel emotionally connected to a store are less price-sensitive and more likely to complete a purchase.
Word-of-Mouth Marketing: Unique, locally resonant graphic installations (like custom murals or photo-worthy digital backdrops) encourage shoppers to share photos on social media, generating free organic reach and new local customer acquisition.
Increased Lifetime Value (LTV): A store that feels personal, vibrant, and locally connected creates regular habit loops, turning casual shoppers into brand advocates who return consistently over years.
By leveraging tailored graphics and digital media to highlight local roots and authentic passion, retailers create a memorable atmosphere that online-only channels or generic big-box stores simply cannot replicate.
Thoughts?

Love is love, at any elevation! Congratulations on the adventurous climb and engagement!
07/02/2026

Love is love, at any elevation! Congratulations on the adventurous climb and engagement!

There is a magic in the air here!
06/19/2026

There is a magic in the air here!

05/25/2026

Check out this edition of Best Practices hosted by the one and only Steve Alexander!

05/21/2026

Inspirational!!

Address

400 South Sierra Avenue Ste. 102
Solana Beach, CA
92075

Telephone

(978) 712-0664

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