collections are inspired predominantly by silhouette and colour. With a background in Ceramic Design & Sculpture, the line of each piece is the starting point in McCarthy’s design process. The result is flattering garments with a feel for construction and strong colour palettes, with highlight signature prints every season. All prints start as drawings before being developed into repeat textile pa
tterns. Amanda does most of the design by hand. “I like to draw and design when it’s nice and quiet, with my favorite music on. Working by hand with a trusty grey lead is big part of my design process. I have 2 little girls and I love children’s books and stories and the glorious illustrations that trigger big and small imaginations. This has re-ignited my love for the charm of animal characters and has made a big statement in my prints over the last few years. I love a nostalgic print, and also one that can bring joy. I love to see people responding to the prints and the power of an image to evoke emotion.”
