Lacoste

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Since the very first polo was created in 1933, LACOSTE relies on its authentic sporting roots to spring optimism and elegance on the world.

The Crocodile brand today offers a wide array of sport and sportswear for men, women, and children as well as shoes, sunglasses, watches, perfumes, leather goods and accessories.

02/11/2026

Culture is always in play.

For the Rolex Paris Masters, we teamed up with Booska-P to bring Arthur Fils and Nico Colombien together for a conversation that goes beyond the game.

31/10/2026

Paris. The game is on.
As the Rolex Paris Masters 2026 begins, Lacoste celebrates its enduring connection to tennis with a collection that brings performance and style together, on and off the court.

27/10/2026

One ball. Endless possibilities.
Meet the new AG-LT Evo. Built on the performance DNA of the AG-LT franchise, with an all-court outsole designed to move seamlessly from clay to hard court.
The AG-LT Evo. One shoe. Every surface.

19/10/2026

Beyond every journey, there is a coach.

For 20 years, Fondation Lacoste has supported young people through sport, helping them grow and reach their full potential.

To celebrate this milestone, the foundation launches a programme honouring the coaches and mentors who help the next generation find their confidence, their talent and their path.

In Miami, Fondation Lacoste ambassador Venus Williams joins First Serve, where tennis opens the door to mentorship, education and new opportunities for young people.

The celebration continues in selected Lacoste stores worldwide, with dedicated spaces honouring the coaches who make a difference. A percentage of sales will also support partner associations working to empower the next generation.

Celebrating 20 years of changing lives, one bond at a time.

16/10/2026

Style in full swing.

From technical layers to polo shirts, knitwear and vests, Lacoste Golf brings together performance, comfort and signature style, with every piece designed for the demands of the game.

14/10/2026

Fit for the iconic.

Lacoste and New Era bring their sporting heritage together in a collection of iconic cap silhouettes, made to move effortlessly from the course to the clubhouse and beyond.

Iconic style takes to the green.

13/10/2026

One movement at a time.

From the tennis court to the ballet studio, elegance is shaped through movement.
Introducing the Lacoste Tennis Ballerina. A hybrid silhouette where the precision of tennis meets the grace of dance.

Two disciplines. One expression of elegance.

07/10/2026

« Dress code: No white required » finale

Inspired by the clay court and the traces left by the game, shades of sunbaked-clay and mineral earth tones meets flashes of silver, acid yellow and cobalt blue. A collection where the uniform becomes individual.

Rewriting the codes of the court under the creative direction of .kolotouros.

07/10/2026

Front row at Dress code: No white required.

Friends of the House gathered at Roland-Garros for the unveiling of Lacoste Spring-Summer 2027
by CD OF LACOSTE 🐊🎾.

antonio cipriano
Adrien Brody
王一博
Rex
Harry Collett
Lena Situations
Lennon Gallagher
Grigor Dimitrov
davikah
Kimberley Anne Woltemas
Heart Evangelista
Nyle DiMarco

Rewriting the codes of the court under the creative direction of CD OF LACOSTE 🐊🎾.

07/10/2026

An icon, now carried.

Creative Director .kolotourostransforms the L.12.12 polo shirt into asoft, draped bag, inspired by Irving Penn’siconic 1984 photograph. Its diagonal flapechoes the nonchalance of the polo shirt’spiqué collar.

Rewriting the codes of the court under thecreative direction of CD OF LACOSTE 🐊🎾.

Address

6 James Street, Covent Garden
London
WC2E8BH

Telephone

+442073795372

Website

https://www.lacoste.com/gb/stores/unitedkingdom/london/lacostecoventgarden-5057?utm_source=yext&utm_medium=referral&utm_

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