oscar eide nz

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oscar eide nz Est. 1921
We Make it Here
Wānaka NZ

www.oscareide.nz

27/10/2026

A ‘90s-inspired polo for on the green, off the green, or nowhere near it

Made in New Zealand from vintage Australian rugby knit.

An instant Kiwi classic.🔺

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🏌️‍♀️🏌️‍♂️big thanks to Ted and Eva!


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16/10/2026

Finally got the shot. ⛳️

New Zealand Made Golf Polos featuring soon!

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🎥 Creative Agency NZ

Sometimes the colour of the jacket just picks the person. 🌿Jash picked up his Heritage Jacket at the Wānaka Show, then s...
08/10/2026

Sometimes the colour of the jacket just picks the person. 🌿

Jash picked up his Heritage Jacket at the Wānaka Show, then stopped by a few months later and we snapped a few photos.

This is our now sold-out Kākāriki Green. A pretty perfect match, we reckon.

We’ll be back at the Wānaka Show next year. See you there!

Made in New Zealand.🇳🇿


Made in Aotearoa, spotted on the East River 🍎A few frames from the ferry back to Brooklyn during our latest NYC pop up, ...
27/09/2026

Made in Aotearoa, spotted on the East River 🍎

A few frames from the ferry back to Brooklyn during our latest NYC pop up, featuring the Heritage Jacket in Double Manuka.

Big shout out to the man of the hour Matt Ritchie | NYC Photo + Video for modelling.
A touch of Kiwi with the shorts.. there may or may not be jandals hiding just out of frame 🩴


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22/09/2026

Welcome to the TV Shopping Network 📺💫

Harking back to the days when we still made things, the Oscar Eide Ridgeline Cap is made right here in New Zealand from the offcuts of our jacket production.

With two pockets inspired by the Central Otago hillsides, it’s made to carry the little things with you on whatever adventure you’re on.

Limited stock available.

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From New Zealand all the way to New York City! 🥝🍎Arrived in the big apple with a couple of suitcases full of jackets, a ...
06/09/2026

From New Zealand all the way to New York City! 🥝🍎

Arrived in the big apple with a couple of suitcases full of jackets, a loose plan, and no idea what New York would make of them.

charlesallblue was the first to find out.

Charles is 73 and a fixture of the SoHo streetwear scene. He’s been showing up to the drops, the openings and the pop ups for decades. About ten years ago the internet found him and he’s been the guy people go to for the story behind a brand ever since.

We crossed paths at Alfargo’s Marketplace , I told him the story, and he decided to show me around SoHo and put me in front of the right people. He made a big difference and really helped me out.

Here he is in the Piha Black Heritage Jacket, the Oscar Eide polo and a few of the caps. All made in New Zealand.

Big thanks Charles. See you next time.

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Here’s a preview of our newest creation. A full length duster based off our original designs from the early 90s.Finished...
19/08/2026

Here’s a preview of our newest creation. A full length duster based off our original designs from the early 90s.

Finished off with lambskin leather, Fujikinbai Japanese 500gsm canvas and a detachable cape. It’s something truly unique that’s made in New Zealand.

Shout out to my friends for helping shoot this just in time before I headed off to New York!
Creative Agency NZ 📸
eva 🕵️‍♀️

02/08/2026

OE is off on its OE.
A little slice of New Zealand is coming stateside.

More soon.🔺

Fujikinbai Embroidered Cap — Double MānukaMade in NEW ZEALAND using the offcuts from our jacket production, making sure ...
26/07/2026

Fujikinbai Embroidered Cap — Double Mānuka

Made in NEW ZEALAND using the offcuts from our jacket production, making sure nothing goes to waste.

Our bespoke Japanese canvas, cut and sewn here in New Zealand, finished with our embroidered Logo in Double Mānuka.



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We love reviews from our customers. This guy really liked the solid brass fastener on the Fujikinbai Pacific Hat 🦜Just r...
23/06/2026

We love reviews from our customers. This guy really liked the solid brass fastener on the Fujikinbai Pacific Hat 🦜

Just restocked some of the sold-out colourways.Including this one!



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Matt Ritchie | NYC Photo + Video 📷

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