31/05/2026
How could you infuse Central Otago’s iconic ridgelines into a pocket?
The idea was sparked on a flight out of Queenstown, the ranges rolling past the window.
Meet the Ridgeline Utility hat, a prototype and a bit of an experiment.
Each one is cut from our leftover Fujikinbai Japanese canvas and nappa lambskin leather offcuts, saved from the production of our Heritage Jackets. Because we make everything here in New Zealand, we can give every last piece a second life.
The pocket up front holds a pencil, some spare cash, whatever you want within reach. Lambskin trim on one side, mesh on the other.
The first and only two hats will be available online tomorrow at 2pm NZT at www.oscareide.nz. If you like where this is heading, send me a DM and we can make a few more. Every hat comes out slightly different since they’re cut from scraps, or we can do a solid colour on request.
What colour combinations would you like to see?
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