Taking Shape

Taking Shape Taking Shape is your local plus size women’s fashion store in Whangarei. Feel confident and look amazing in Taking Shape, visit our stylists in Whangarei today!

Our clothing, shoes and accessories are designed to fit and flatter in all the right places, and our in-store stylists will help you find looks you love. Our collections incorporate natural fibres, exclusive prints and fashion forward styles.

Pink and purple have arrived 💜💗Original by design, this new drop blends monochrome prints with bold colours to create a ...
25/04/2026

Pink and purple have arrived 💜💗

Original by design, this new drop blends monochrome prints with bold colours to create a wardrobe that feels effortlessly street style ready and endlessly wearable.

It’s all about modern layering, where oversized knits, elevated ponte basics, statement stripe tees and easy viscose jerseys come together in a fluid mix of textures, trims and graphic prints.

Look out for the Stripe Barrel Jean and the Shower Resistant Jacket - just a glimpse of the pieces defining this wear-anywhere collection.

One dress. So many directions.Wear it solo and let the print do the talking - easy, airy, full of movement. Add a teal u...
25/04/2026

One dress. So many directions.

Wear it solo and let the print do the talking - easy, airy, full of movement. Add a teal utility jacket for a tonal moment that feels considered but effortless. Or layer with warm tan and a matching bag for that rich, textural contrast we love.

It’s the kind of midi that shifts with your mood. Boots for everyday polish, a jacket for structure, bare arms when you want it relaxed.

How would you style yours - bold and tonal, or warm and layered? ✨

Add a little mystery to your wardrobe with pieces you won’t find anywhere else. 🔎Bold reds meet monochrome, layered with...
24/04/2026

Add a little mystery to your wardrobe with pieces you won’t find anywhere else. 🔎

Bold reds meet monochrome, layered with patchwork prints for a dramatic take on everyday dressing.

Striking prints. Style, solved.

An elevated finish to your Winter wardrobe.

The A-Z of Mums - styles and surprises for every mum! 💐This Mother’s Day, whatever you’re doing, wherever you’re going o...
23/04/2026

The A-Z of Mums - styles and surprises for every mum! 💐

This Mother’s Day, whatever you’re doing, wherever you’re going or however you’re celebrating, we’ve got you covered.

From mums who love a little glamour and indulgence to those who prefer cosy, do-not-disturb days, there’s something for every kind of mum at Taking Shape to make this Mother’s Day extra special.

What kind of mum are you? Let us know below!

Look closer. 👀At first glance, it’s colour. Texture. A beautiful mix of tones.But the longer you linger, the more you no...
23/04/2026

Look closer. 👀

At first glance, it’s colour. Texture. A beautiful mix of tones.

But the longer you linger, the more you notice - intricate details, layered motifs, unexpected contrasts woven through every panel. Prints within prints. Stories within stories.

These are the kind of pieces that reveal themselves slowly. Designed in-house, made to feel uniquely TS, and created for those who love something a little different.

Because the best prints aren’t loud for the sake of it - they’re thoughtful. Expressive. Full of personality.

Tell us… what did you spot first? ✨

Your go-to layer for in-between seasons.Meet our NEW Bamboo Plaid Ponte Jacket, where cosy comfort meets style.Made from...
22/04/2026

Your go-to layer for in-between seasons.

Meet our NEW Bamboo Plaid Ponte Jacket, where cosy comfort meets style.

Made from a lightweight bamboo blend, this jacket features a soft feel, enhanced with nylon for durability and elastane for excellent stretch, allowing for effortless movement.

Perfect for a casual day out or an elevated look, style it your way! Wear it as a set with the matching pants, layer it over your favourite leisurewear, or pair it with denim for an effortless everyday outfit.

Available NOW on our website and in-store.

21/04/2026

Denim that really is made for everyone. 🤍

We’re all about creating denim that actually fits real bodies. Not stiff. Not restrictive. Just good, comfortable, confidence-boosting denim that can move, and hold its shape.

We’ve created a range of fits, cuts and styles so you can find the pair that feels like YOU. The one you build outfits around. The one you reach for on repeat.

Because great denim isn’t about trends or rules.
It’s about feeling good, standing tall, and wearing it your way. 💙

Your new favourite winter staple piece. ☁️Our must-have Quilted Barn Jacket is the ultimate cold-weather essential - lig...
19/04/2026

Your new favourite winter staple piece. ☁️

Our must-have Quilted Barn Jacket is the ultimate cold-weather essential - lightweight yet cosy, and effortlessly stylish for everyday wear.

Ideal for day trips or exploring a farmers' market, this jacket features a classic collar, a button-front closure with snap buttons, and spacious front patch pockets complete with flaps.

Throw it over your go-to layers, add a scarf, and you’re set for whatever the day brings.

An easy staple you’ll reach for all season long.

Crimson and Burgundy tones: IN 💌The Longline Pocket Rib Cardigan is here to elevate your off-duty style - think sunny br...
19/04/2026

Crimson and Burgundy tones: IN 💌

The Longline Pocket Rib Cardigan is here to elevate your off-duty style - think sunny brunches, park strolls, and everything in between.

With its open front, soft ribbed texture, and statement balloon sleeves, it’s the perfect blend of comfort and effortless elegance.

Designed with curve-loving detail and practical front pockets, it layers beautifully over your favourite flowy shirt or pair of jeans. You are going to absolutely love how it feels to wear this cardigan.

Meet the layer you’ll live in all season.Our Australian Wool Blend Crew Top is crafted from a soft blend of modal, wool ...
18/04/2026

Meet the layer you’ll live in all season.

Our Australian Wool Blend Crew Top is crafted from a soft blend of modal, wool and elastane - breathable, beautifully warm, and with just the right amount of stretch to move with you.

It’s lightweight but cosy. Polished but effortless. The kind of piece you can wear on its own with denim now, then layer under coats and knits when the temperature drops.

Simple. Refined. Made to work hard in your wardrobe.

Is this your new everyday essential? 🤍

Fall in love with burgundy this season. 🌹Introducing our gorgeous new collection where rich wine tones take centre stage...
18/04/2026

Fall in love with burgundy this season. 🌹

Introducing our gorgeous new collection where rich wine tones take centre stage.

Feminine florals bloom alongside timeless stripes, classic checks, and statement houndstooth for a look that feels both modern and nostalgic.

From the must-have Pleat Detail Dress to effortlessly chic separates, these pieces are designed to take you from day to night with ease.

Think romantic silhouettes, rich crimson hues, and styling that’s as versatile as it is elevated.

Available now in store and online.

Hello jacket season ☔️Meet the Reversible Shower Resist Mia Polka Dot Jacket - the piece you’ll keep reaching for as the...
17/04/2026

Hello jacket season ☔️

Meet the Reversible Shower Resist Mia Polka Dot Jacket - the piece you’ll keep reaching for as the temperature drops.

Designed for cosy winter days and effortless layering, it features a snug hood with drawcord, a comfy kangaroo pocket, and elasticated cuffs for the perfect fit.

The sleek black exterior flips to reveal a playful spot print, so you can switch up your look in seconds - double the style, double the wear.

Finished with a front zip closure and unique zip detailing at the back, it’s where practicality meets personality.

Which side will you wear first?

Address

8 Cameron Street
Whangarei
110

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