VIRTUE

VIRTUE Eclectic boutique in Asheville, NC
Store Hours:
Everyday 11am - 6pm ; Closed Tuesday

08/08/2026

Teamwork makes the dream work 😅
LoLex District AVL MODA Merchants of Downtown Asheville Asheville Downtown Association
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A bag that's truly a work of art. 🌼✨Every Mary Frances bag is hand-beaded and handcrafted with incredible attention to d...
08/08/2026

A bag that's truly a work of art. 🌼✨

Every Mary Frances bag is hand-beaded and handcrafted with incredible attention to detail, making each one a statement piece you'll treasure for years to come.

Whether you're dressing up for a special occasion or adding a little personality to your everyday look, this floral beauty is ready to go wherever you do.

Stop by Virtue and explore our collection of Mary Frances bags. You just might find your new favorite accessory. 🤍
Photographer: Jordan "J" Moodie
Model: Adelyn Hanf

Tonight! First Friday is at Virtue Boutique! ✨This evening from 5-8 we’re excited to welcome Henna by Tenety, where Tene...
08/07/2026

Tonight! First Friday is at Virtue Boutique! ✨

This evening from 5-8 we’re excited to welcome Henna by Tenety, where Tenety Britton will be creating beautiful custom henna designs throughout the evening.

You’ll also be able to browse original artwork by our very own Ashley Most and shop one-of-a-kind custom distressed upcycled graphic tees by Renee Walden.

Spend your First Friday exploring downtown Asheville, supporting local artists and small businesses, and discovering everything new at Virtue Boutique. We can’t wait to see you! 💕

Ashley Most Distressed X Renee Renee Walden Tenety Britton Asheville’s Go Local Card MODA Merchants of Downtown Asheville Asheville Downtown Association

First Friday Passport Card Adventure 👇

Get ready for an adventure on First Friday! Grab your Passport Card at any participating DAD location and embark on a fun-filled journey through downtown’s creative spaces. Collect stamps along the way for a chance to win an exciting giveaway featuring gift cards to some of your favorite local businesses, get a bonus entry if you collect more than 5 stamps. Explore a fantastic array of arts businesses, each one buzzing with something special.

Whether it’s a captivating new exhibition, local music, hands-on workshops, live demos, or a wine tasting, there’s always something fun waiting at each location.

Don’t miss the chance to visit your old favorites and discover new treasures! Join us and make this First Friday unforgettable!
Downtown Art District - First Friday, April - December 5 - 8 PM
www.downtownavlarts.com
IG: Downtown Arts District AVL

The perfect finishing touch just arrived. ✨New arrivals from Anju!, a collection of handcrafted artisan earrings full of...
08/06/2026

The perfect finishing touch just arrived. ✨

New arrivals from Anju!, a collection of handcrafted artisan earrings full of unique details, beautiful textures, and one-of-a-kind style. Whether you're drawn to bold statement pieces or everyday favorites, there's a pair waiting for you.

The best accessories are the ones that tell a story. Stop by Virtue this week and find the pair that speaks to you

🎨 First Friday is back at Virtue Boutique! ✨Join us on Friday, August 7 from 5–8 PM as we celebrate D.A.D. First Friday ...
08/02/2026

🎨 First Friday is back at Virtue Boutique! ✨

Join us on Friday, August 7 from 5–8 PM as we celebrate D.A.D. First Friday with an evening of shopping, art, and local creativity!

This month we're excited to welcome Henna by Tenety, where Tenety Britton will be creating beautiful custom henna designs throughout the evening.

You'll also be able to browse original artwork by our very own Ashley Most and shop one-of-a-kind custom distressed upcycled graphic tees by Renee Walden.

Spend your First Friday exploring downtown Asheville, supporting local artists and small businesses, and discovering everything new at Virtue Boutique. We can't wait to see you! 💕

.waldenn


First Friday Passport Card Adventure 👇

Get ready for an adventure on First Friday! Grab your Passport Card at any participating DAD location and embark on a fun-filled journey through downtown's creative spaces. Collect stamps along the way for a chance to win an exciting giveaway featuring gift cards to some of your favorite local businesses, get a bonus entry if you collect more than 5 stamps. Explore a fantastic array of arts businesses, each one buzzing with something special.

Whether it’s a captivating new exhibition, local music, hands-on workshops, live demos, or a wine tasting, there’s always something fun waiting at each location.

Don’t miss the chance to visit your old favorites and discover new treasures! Join us and make this First Friday unforgettable!
Downtown Art District - First Friday, April - December 5 - 8 PM
www.downtownavlarts.com
IG:

Saturday is for shopping local. 🛍️✨Back-to-school season is here, and whether you're heading back to the classroom, camp...
08/01/2026

Saturday is for shopping local. 🛍️✨

Back-to-school season is here, and whether you're heading back to the classroom, campus, or just refreshing your wardrobe for fall, we've been filling the shop with new arrivals you'll love.

Grab your friends, spend the day exploring downtown, and make shopping local part of your weekend. We can't wait to help you find your next favorite outfit! 🤍

Sparked with Love Permanent Jewelry is back at Virtue this weekend Saturday August 1st. Join us 1 - 4 PM to get ✨sparked...
07/31/2026

Sparked with Love Permanent Jewelry is back at Virtue this weekend Saturday August 1st. Join us 1 - 4 PM to get ✨sparked!✨
And if you make a purchase during the event you'll get a special discount off one item with us!*
(exclusions apply)

.with.love

A little whimsy goes a long way. ❤️🕶️These heart-shaped sunnies are bringing all the fun, paired with one of our favorit...
07/31/2026

A little whimsy goes a long way. ❤️🕶️

These heart-shaped sunnies are bringing all the fun, paired with one of our favorite LA Soul dresses. Known for their playful prints and unique designs, LA Soul makes getting dressed feel anything but ordinary.

From mushrooms to animals and everything in between, we have tons of fun LA Soul prints waiting to be discovered.

Stop by this week, try on a pair of heart sunnies, and find the print that fits your personality. ✨
Photographer: Jordan "J" Moodie
Model: Adelyn Hanf

Join us for a pop-up this Saturday, July 25th from 11 AM - 2 PM with .with.love permanent jewelry! And if you make a pur...
07/24/2026

Join us for a pop-up this Saturday, July 25th from 11 AM - 2 PM with .with.love permanent jewelry! And if you make a purchase during the event you'll get a special discount off one item with us!*
(exclusions apply)

Need an excuse to wear a new dress?☀️ Brunch.🍷 Patio dinner.🎶 Concert.🌿 Farmers market.✨ Just because.This floral beauty...
07/23/2026

Need an excuse to wear a new dress?

☀️ Brunch.
🍷 Patio dinner.
🎶 Concert.
🌿 Farmers market.
✨ Just because.

This floral beauty is ready for whatever you have planned next. While you're out enjoying downtown, make shopping local part of the adventure and stop by Virtue to see what's new!

Photographer: Jordan "J" Moodie
Model: Adelyn Hanf

Address

58 N Lexington Avenue
Asheville, NC
28801

Opening Hours

Monday 12pm - 6pm
Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 11am - 6pm
Saturday 11am - 7pm
Sunday 11am - 6pm

Telephone

+18282544200

Website

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